Attending a convention or exhibition can be a tremendously fun time, especially if you go for a distinct purpose, like organic networking, marketing, or even to give a talk and unveil a product. No matter what your business is involved in or what kind of audience you serve, having a physical presence can be ideal, and is actually rather interesting in a world of webinars and remote working taking precedence.
That said, booking the exhibition space is only the start of it. Then you have to curate a show, and offer something worth seeing. Moreover, here you have to add something of value first, you can’t just expect to stand around and expert to take bookings, make sales, or cause a stir that people will notice.
You’ve most likely already thought of this. So, let us help you take those next steps to ensure your attendance is not only successful, but worthwhile in every way:
Developing Merch
Once you’ve booked the convention space, one of the next steps you should take is to consider developing merch. Having merchandise such as t-shirts, hats, or other items with your brand or event logo on them can be a great way to generate additional revenue and promote your event. You might even use a tote bag design toe ensure other merchandise being handed out is covered by your logo, which is true 200 IQ thinking. Merchandising can also be a great way to create a sense of community among attendees and to create a lasting memory of your event. When developing merch, consider what items would be most popular among your attendees, as well as what will be most cost-effective to produce. Design to impress.
Designing Your Exhibition Stand
Another crucial step in preparing for your event is to design your exhibition stand. The design of your stand can have a significant impact on the success of your event, as it can attract attendees and help create a positive impression of your brand. When designing your exhibition stand, consider the layout, lighting, and color scheme. Also, think about how you want to display your products and services, and what kind of materials you want to use to create your exhibit. You can use a Custom Exhibition Stand Builder to get it absolutely perfect, as opposed to trying to fit together disparate ideas you might have.
Hiring Presenters
Hiring presenters is a smart way to draw attention to your booth. Having skilled and engaging presenters can help attract attendees and create a positive atmosphere when it comes to showing off your products or relating to an audience. When hiring presenters, consider their experience, speaking style, and their ability to connect with your audience. You may also want to consider hiring a variety of presenters with different expertise to appeal to different attendees, if that’s appropriate. Hiring presenters can also help you push the boat out to look cooler and more polished than other attendees. On top of that, you don’t have to subject your team to the fear of public speaking if they’re not otherwise trained in it.
With this advice, you’re sure to give a great show and drum up some excellent interest in your booth. Don’t forget to have fun!
