Honestly, there’s a lot of helpful content out there for small businesses, especially if you’re just one person who is trying to make a difference in your business (and budget). It’s seriously great that creators are trying to help other creators. Actually, when it comes to packaging solutions, there’s been one that’s actually been trending on TikTok and Instagram – DIY branded packaging.
Now, this is entirely understandable too, creating your own branded tissue paper, stamping your logo on bags, printing stickers, thank you cards, and business cards seems like a fun and cost-effective way to add a personal touch to your brand. But, before you break out the stamp kit and printer, let’s talk about why this might not be the best move for your business.
Quality Control Nightmares
When you DIY your branded packaging, maintaining consistency can be a nightmare. One batch of tissue paper might look great, and the next could be a blotchy mess. Customers expect a certain level of professionalism and quality, and inconsistent packaging can hurt your brand’s image.
So, just think about it – you wouldn’t want to receive a package that looks like it’s been through the wars. But with all of that said, both professional and custom print services will ensure each piece of packaging looks pristine and consistent, giving your customers a great unboxing experience every time.
Time is Money
Let’s face it: running a business is time-consuming. Between managing orders, marketing, customer service, and everything else, who has time to stamp 200 bags? Seriously, who? Now, you have to keep in mind that your time is incredibly valuable, and it’s better spent on tasks that directly grow your business.
So, with that all said, outsourcing your packaging needs to a professional service frees up your time and allows you to focus on what you do best. Plus, those hours you spend crafting your packaging could be used to create new products or improve your marketing strategy.
Hidden Costs Add Up
DIY might seem cheaper on the surface, but those hidden costs can sneak up on you. Yes, you read that right! Now, you need to think about the cost of materials: ink, stamps, high-quality paper, and printer maintenance. Not to mention the cost of mistakes – a smudged logo here, a torn tissue paper there.
Generally speaking, these costs can quickly add up, making DIY packaging less budget-friendly than it first appears. But how can a company make this cheaper? Well, professional printers often offer bulk deals and high-quality materials included in their pricing, making them a cost-effective option in the long run.
Professionalism Matters
Your packaging is often the first physical touchpoint a customer has with your brand. It’s like the first impression on a first date – you want to nail it. Professional packaging screams, “I’m serious about my business,” and instills confidence in your customers. DIY packaging, no matter how well done, can sometimes come off as amateurish. Professional packaging helps you stand out in a crowded market and shows that you’re committed to delivering a top-notch experience.
