Digital marketing refers to promoting products and brands via the internet and other digital communication forms. It helps you engage your customers at all the buying stages while generating a consistent lead pipeline. Likewise, you can measure your marketing results to determine the most effective strategy to leverage.
It’s no wonder that approximately 72% of marketing budgets were focused on digital marketing in 2020. Moreover, digital marketing spending among UK businesses increased by 9.6% between 2020 and 2021. Despite the benefits, you may not reap the benefits if you’re not using digital marketing appropriately. That said, here are some errors you should avoid.
Implementing a digital marketing strategy without clear goals can set your business up for failure. Not only will you be oblivious to what aspects of your campaign bring the best results, but you will get discouraged when you’re not making progress. Moreover, you may end up wasting resources on unprofitable strategies.
Therefore, it’s prudent to create feasible goals for the best results. You can achieve this by using the SMART approach. That said, ensure that your goals are specific and easily measured to determine important metrics and data.
Consequently, ensure that you can easily achieve and fit them in a realistic budget. You also want to set time-frames to keep your team motivated. As a tip, spend time to ascertain what key performance indicators (KPIs) are suited to your goals to help you measure the ROI of your campaign. Using Google Analytics to measure your KPIs will prove helpful, so keep this in mind.
Statistics indicate that 94% of a website’s negative reviews are related to poor design, while 89% of consumers will patronise competitors if they have a bad website user experience. These statistics reiterate the importance of prioritising your website’s design. A user-friendly site that provides valuable information is necessary for your business to thrive in the current digital age.
Fortunately, you can upgrade your site without stress by following the right steps. To get started, ensure that your website pages are easily navigated on mobile phones and can easily fit the screens. It’s also important to check out competitors’ websites for ideas on how to upgrade yours. You can also work with experienced web designers to get the best results.
Search engine optimisation is crucial to your business’s online visibility. It increases the rate at which people see your website on search engine result pages (SERPs), leading to increased traffic, leads and sales. Therefore, failing to prioritise SEO can do your business more harm than good. Not only will you lose valuable sales leads, but you’ll also give your competitors the advantage. That said, leveraging keywords in your blog content is a good way to improve your SEO.
However, ensure that you publish high-quality content and strategically place these keywords. You can also build backlinks to improve your credibility. Likewise, working with a credible digital marketing agency for the best SEO practices will prove helpful, so keep this in mind.
