The E-Commerce Revolution: How To Reach A Bigger Paying Audience

The eCommerce industry has undergone dramatic changes in recent years, but some of these changes haven’t been for the better — specifically when it comes to how eCommerce businesses reach the people who matter most — those who will actually buy their products and services. If you run an eCommerce venture, you’re likely looking to reach more buyers, you need to understand how the customers’ needs have changed in the digital age and what you can do about it to see better results with your eCommerce efforts.

Change in the advertising strategy

Pay-per-lead marketing is an advertising technique that lets businesses advertise their products or services to consumers, who are then encouraged to pursue the conversion path. This type of marketing is attractive because it costs the advertiser nothing if the consumer does not convert. The cost of the campaign is determined by how many leads they generate. Similarly, if a campaign generates no lead, there is no cost involved. This enables eCommerce businesses to reach out to their audience profitably. Lead generation campaigns can be highly effective in a competitive environment such as eCommerce, allowing smaller companies to get noticed without breaking the bank. 

Sell and delivery now with qCommerce

Quick commerce, or qCommerce for short, is the new kid around the eCommerce block. The idea is to build your own ecommerce store that’s designed for mobile browsing and purchasing. Q commerce sites are usually custom-built in a digital marketplace for rapid purchase, which means they’re easy to load on any smartphone. The key difference with eCommerce sites is that they’re typically designed exclusively for smartphones, tablets, and other mobile devices—a departure from conventional eCommerce stores. To make shopping as convenient as possible, most qCommerce stores offer fast delivery services that allow visitors to receive their items in less than 60 minutes. In order to meet the tight delivery deadlines, qCommerce contributed greatly to the changing nature of the courier industry, enhancing the courier fleet management and use to create profit for local commerces. 

Target social media users with smart shopping campaigns

Social commerce is one of the most popular ways for consumers to research and purchase products. In fact, social commerce shows a superb opportunity for growth, engaging 96% of internet users around the world. For comparison purposes, search engines engaged only 84% of global users. Social commerce enables brands to target users on their favourite social media platforms and encourage them to buy products without asking them to leave the platform. Nowadays, this type of digital commerce is only 10% of eCommerce sales. But entrepreneurs can already prepare for the upcoming growth. 

XR, extended reality

XR is the future of eCommerce engagement and immersion. IKEA has already demonstrated the power of AR by bringing furniture into your decor via augmented reality. The process allows potential customers to visualise how the product would look in their decors. 

Brands such as Burberry have also been experimenting with AR experiments, triggering AR visuals in their physical shops to enhance the retail experience. It makes no doubt that as virtual worlds expand and grow, even in the Metaverse, online retailers can get creative with their digital assets. 

In conclusion, eCommerce, as you knew it, is changing. With a focus on accessibility and immersion, the new eCommerce wants to make products and experiences available almost in real-time to customers, through targeted advertising, virtual worlds, and speedy local delivery.