As well as writing the perfect job advert, it is just as important you know exactly where to promote it. By advertising in the wrong place, you run the risk of limiting the amount of potential qualified employees that can view and apply to your vacancy.
This may lead to hiring candidates that are underqualified and inexperienced or simply unable to perform to the high standards you would expect.
By placing your job advert on all of the appropriate channels, you can almost guarantee you will be able to source the perfect candidate fit for the role.
Job boards
Job boards are usually the first point of call for job seekers looking to switch career paths.
They are also often browsed by existing employees seeking to upgrade to a role with a greater salary and benefits package than that of their current position. By recruiting via an online job board, you are ensuring your listing is visible to the most prospective employees.
This will increase the number of applications you are likely to receive and improve your chances of finding the right person for the job. Hiring People can assist you with Job Advertising by placing your carefully curated job advert on a series of job boards targeted by millions of job seekers on a daily basis.
Social media
It is not uncommon for job seekers to turn to social media when shopping around for a new and exciting role.
Advertising your job advert on LinkedIn, Facebook and Twitter can increase overall brand visibility and thrust you ahead of any competitors still relying on outdated, manual recruitment methods.
Many online recruitment companies understand the importance of maintaining a social presence in today’s market and can advertise your job advert on social media on your behalf regardless of industry or sector.
Your website
Advertising your job advert on your own website is still overlooked by many organisations, especially small businesses. Although this may limit the number of visitors to your post, it ensures your job advert is only viewed by those thoroughly interested in the position.
Customers browsing your website are already aware of your business and the products or services you offer so you can already guarantee each applicant has a suitable degree of brand recognition with your business.
With companies shelling out billions each year on external job marketing, advertising on your own website can save you time and money during the already costly recruitment process.
Local press
Although perhaps no longer the most popular choice, advertising your job advert through local press channels can ensure you are only receiving applications from local, qualified candidates.
Targeting a specific geographic demographic can also be beneficial for roles that require the candidate to possess a certain degree of knowledge on the local area or have experience of attending local networking events.
This method also allows you to cut down on any expenses or relocation fees as a result of employees transferring to the role from further afield.
When it comes to recruiting, it may be worth extending your reach to ensure you are sourcing the best possible candidates.
