If you look at companies like Apple, their product launches are legendary. With lines around buildings of people all waiting for the latest iPad or iPhone, it is something that smaller brands can only dream of. Or is it?
Of course, a large company like Apple has a certain reputation and a loyal fanbase that helps to play a part in how successful their launches are.
However, there are still a range of strategies that you can use for your business, no matter the size of it, to be able to make your own product launch a success. Here are some things to consider.
Focus on people rather than products
One thing that Apple gets right is that it can demonstrate simple ways how the product can help your life and impact your life. It isn’t just an endless list of product specifications and facts and data that consumers are rarely too bothered about.
What the consumer wants to hear is how your product or service is going to impact and improve their life; what will it make easier for them? Make this the focus of any launch, rather than just solely talking about facts about the product that can have little meaning to the everyday consumer.
Revolutionize your industry
Like Apple has done, you too need to focus on revolutionizing your industry. Computers and cell phones were nothing new, but with each new product, there are new ideas and new ways of doing things, helping to revolutionize the industry.
You need to do the same thing. You don’t have to be inventing something completely new that has never been tried before. But you should have a focus on doing something unique in your industry, if you are looking to have maximum success.
Make the event a spectacle
If you want your product or service to launch with a bang, then you need to make it an event worth talking about. From hiring someone to make acrylic lighting specifically for the promotion, to getting industry influencers invited, you can help to create a buzz around the launch.
It should look good and promote what you do in a really positive way, and it will help to get the brand name out there, which is ultimately what is going to help the launch be a success.
Take pre-orders
If you already have a loyal following who love what you do, then why not consider taking pre-orders from them? This is something that is often overlooked as a strategy but it can make a big difference.
A company like Apple does offer pre-ordering on the majority of their products and that means that it is rare that they ever sell out. It can help to generate some buzz around the launch, and it can help you to plan the volume that you will need, which can help to stick to budget but still have the satisfied customers that you want.
With a few industry tips and tricks you can make sure that your launch is one to remember.
