Business success depends on the acquisition of new customers and on the ability to build a customer base that remains loyal.
The first step in attracting and keeping customers is to make sure that people know that your business exists in the first place. Fortunately, there are many options today when it comes to promoting a company.
The use of both offline and digital marketing strategies is crucial to the survival of any company, especially in a saturated marketplace. Here, we look at some simple ways to help you to promote your business:
Utilize social media
Almost everyone uses social media, which is why it’s a fantastic platform to support your business. However, you need to choose the right one for your business and avoid a one-size-fits-all method.
For example, use your Facebook page for advertisements and deals, LinkedIn for personal and corporate networking, and Instagram if your company is excellent with aesthetics and photography. It is vital to have an active presence on social media these days to let people know what products and services you provide, and to engage with potential customers.
Host an event
Everyone loves an event, so why not throw a swanky party or dinner for potential clients. Sure, hiring venues, caterers, and someone from The Speakers Agency might eat into your budget a little, but one of the best ways to engage people and to get them to spread the word is by doing something that makes you stand out. An event is an excellent opportunity to allow the personality of you and your business to shine through.
Make sure your website is fully optimized.
Your business website is pretty useless if no one can find it in a search engine. Doing some Search Engine Optimization (SEO) will help your site rank higher in search engines, increase the amount of traffic that goes to your website, which in turn should improve visibility and sales.
Part of this process will also involve updating your site on a regular basis with keyword-rich content and creating quality backlinks to your site, among other items. If this is something that you are not confident with, it may be worth hiring a professional. When this is on the cards, consider looking at some potential redesigns of your website. This is crucial as SEO ratings factor in things like relevance and accessibility for users. For example, if you’re a business in the trades such as Carpentry, then using a service offering web design for the trades will likely make your site more relevant to your target demographic and make it easier for them to use. This in turn improves your ranking scores and increases your business visibility on search engines like Google.
Sponsor an event
Above, we talked about hosting an event, but you can also get your name out there by sponsoring a relevant event. This can give you lots of valuable publicity.
As part of the sponsorship, many event organizers will let you become a speaker at the event, which is a great way to build up awareness of your brand. As well as that, many organizers allow you to put your business name on all promotional information or allow you to give away branded goods at the event, which is a great way to get your business name out there.
Promotion is an integral part of your business. If no one knows you exist, you can’t make a success of it. Make sure that you budget for it and spend time on it, and the customers will come!
