Your brand is one of the most important things about having a business. Aside from having a great product or service, people must also be able to easily recognize who you are in a sea full of competitors.
That is why defining your brand is crucial, particularly in its infancy. Once you clearly identify your brand, marketing becomes less of a mystery and more of a journey. The foundation of your marketing strategies will be made plain and you will see better.
Everything from your logo, the colours of your brand, business cards, swag goodies and other marketing materials all play a role in making households everywhere know your brand’s name. If you own a small business or you are looking to give your company’s marketing plan a facelift, here’s how to make your brand famous
You Are There To Solve A Problem
Your customers are coming to you because they have a problem and they think you can solve it. Always remember that. In order for your brand to be famous, it has to quickly tell its customers how your particular brand can help them solve their problem.
No matter what service you offer, it probably solves the problems of your customers. Your brand has to match that energy, being able to clearly and immediately show that you are there to be a solution.
Give Your Brand A Personality
From the customer’s perspective, your brand may be hard to relate to because it lacks personality. If you want your brand to be well-known, it is imperative that you give the brand a set of human characteristics. This makes up the brand’s personality.
By giving your brand personality, it makes it more personable and customers will connect with your product or services on a deeper level than simply solving a need they have. After a while, they will draw to your brand naturally.
Consider How You Are Making Your Customers Feel
The emotional impact is everything. Pay attention to customer feedback when they give it. When your customers are feeling good, find out why. Doing this will give you the needed information about the emotional impact you are making on your customers.
Your brand identity should clearly evoke those emotions as it relates to your brand’s personality and core purpose.
Reflect On Your Business
You want to make sure that you are putting your best foot forward when it comes to defining your brand’s identity. Just like it takes some reflection to find your personal identity, the same has to be done for the identity of your business.
Have all the business’ stakeholders involved in the reflection. With the stakeholders present, think about some adjectives that accurately describe your brand’s personality.
Keep your list to five or six, but no more than that. Any more than that and you could get overwhelmed about which adjective truly describes the identity of your brand. Think about why the founder of your company, or the company’s CEO, started the company? Doing things like this will get the gears turning in your mind.
