Creating a website is an exciting moment for any business. It’s tempting to hit the ‘go’ button as soon as you believe your new site is ready, but have you gone through all the checks?
Are you sure you’re not releasing a half-finished site that will just serve to provide a negative picture of your organization rather than something that can increase your sales and help you expand your business? Don’t get ahead of yourself; first, do some simple tests to ensure that everything is as it should be.
The Plan
Whatever your website is about, or whatever services or products you are offering, you must have a strong plan in place before you begin building it. Speak with an SEO company and ensure that the appropriate keywords are in place, and plan how many pages you’ll need and what you’ll put on them. Check that all of your links are working properly. Check your contact page is correct.
All of this might seem to be small details that don’t matter too much, but remember, it’s these minor details that could make people move away from you and toward a rival.
Domain Name
Because your domain name is so essential, spending the time to choose the best one is worthwhile. This should be the first thing you think about since it’s typically too late to change the domain or URL after everything is in place. It could be costly and disruptive to try to change things once everything is already settled.
Your domain name might be related to what you’re offering (whether it’s clothing, food, business counseling, or something else completely), or it can be something completely unrelated, but it must be unique. Your domain name is the cornerstone of your business; it’s how people will find you online. Making your domain name SEO-friendly can improve your ranks and, as a result, your sales.
Metadata Descriptions
In order for your website to rank effectively in search engine results, you must include meta titles and meta descriptions on each page. It’s critical to include the appropriate keywords in these descriptions. If you’re not sure how to identify these beneficial keywords, you can do a Google search for the same kind of product or service that you offer to see what types of terms people use to find them. Alternatively, speak to your SEO agency to get additional help.
Proofreading
Launching a nice-looking website with all of the information and specifics about what you do, informing prospective consumers how to buy from you and where to reach you, a terrific website that ranks high on Google is fantastic. If, however, there are spelling and grammatical problems across the website, it won’t matter how wonderful it looks or how much information it provides – visitors will find it off-putting.
These mistakes will give the impression that you are not careful in your work, which is never a good thing in business. Is anyone going to want to risk their money with you if you can’t even spell things right on your website?
Pick The Right Fonts
The most critical part of your internet presence is readable material on your website. We’re not just talking about the content, which does have to be exceptional, but we’re talking about what the words look like – the font design itself.
Find a font that suits the tone and meaning of your message. For example, if you’re hosting a company website and want to project professionalism, a more classic, formal typeface is typically the best choice.
Maintain consistency in font size and spacing, and organize your phrases and paragraphs so that the text is easily readable. If you use contrasting text on a bright background color, your visitors will find the reading experience unpleasant and will probably leave your site.
Link Your Social Media
Social media, whether you like it or not, is here to stay. It has become an essential component of many people’s personal and professional life. As a consequence, if you want to advertise your company, you should have a presence on as many social media platforms as you can.
You can choose which of the prominent social networks to connect to, but a direct link to your Twitter and Facebook sites is a good place to start. There are several website plugins and services available to help you connect, so do some research to see which ones would work best for you. The easier you can make it for people to find you and see all the information you have to offer, the better.
