With more than one in three companies planning on axing jobs over the next few months, businesses need to generate as much demand as possible. Most already have websites, but surprisingly few are being utilised to the fullest extent.
In this post, we’re going to take a look at some of the strategies that you can use to leverage your website for leads.
Turn Your Homepage Into A Sales Funnel
Most small business home pages all pretty much look the same. You have some headline in the middle of the page, surrounded by navigation options. The homepage itself doesn’t actually contain much useful content. Instead, it’s more like an index, redirecting people to relevant content around the site.
This approach is tried-and-tested, but it is not clear that it is optimal. It seems strange that you would have landing pages for individual products and services, but not your website as a whole.
Many firms and web designers, therefore, are rethinking what we mean by a homepage. They’re coming around to the view that it should be a series of funnels that direct clients to a particular page based on their needs.
The critical difference here is found in the word “direct.” Homepages shouldn’t leave it up to the user to figure out which part of the site is relevant to them. Instead, they should make it easy to work out where to go and guide people to the place.
Post On Medium And Link To Your Site
Medium is fast becoming a high-quality source of news and information. The concept behind the site is interesting. Instead of allowing gatekeepers like journalists to dictate the narrative, the site opens itself up for the opinions of people out there, in the real world.
There is an editorial policy, but it’s explicitly neutral when it comes to subject matter. For that reason, practically any firm can create exciting and newsworthy content and post it on the site.
People take Medium.com articles seriously. So if they see that you’re an author with a website, they’ll often follow through. Since you’ve already established your authority, they are much more likely to convert when they eventually reach your site.
Share Infographics On Your Site
High-quality infographics are part and parcel of modern successful websites. Businesses that know how to deploy them put themselves at a significant advantage versus the competition. People can easily access the information that they need in a semi-pictorial form, encouraging them to consume your content, instead of somebody else’s.
Make Your Site Super Slick With CDNs
CDN stands for “content delivery network.” It is a system smart companies use to speed up how fast their sites load for users. Each server in the network takes over responsibility for specific page elements, helping them all appear on the screen more rapidly.
Page loading speed might not sound important, but it makes a tremendous difference to user experience. The quicker your pages load, the more likely users are to remain on your site, and the less likely Google will be to punish you for reduced dwell time.
Outsourcing Your Website Components
If you are struggling to upgrade your website, you cannot underestimate the importance of outsourcing the areas of your website you have difficulty maintaining. Even finding the best reseller hosting options can make a big difference to your page loading time, while also taking the stress out of the process.
Leveraging your website for leads is not just about the obvious components, but about understanding that every little piece has its part to play.
