Your online presence as a business is one of the most important things that you can think about.
Whilst this wouldn’t have made too much difference 20 years ago, there is nothing more important for a business in 2019 than making sure that your clients, and those interested in purchasing your goods or services, can find you online, whether that is on social media, or simply through a quick Google search.
There are a multitude of things that you need to consider if you want to have a strong online presence, however, and getting this right is of paramount importance.
We’ve noted down some of the most important ideas here, if you’re not quite sure how to get your online presence off the ground. Of course, the internet is an ever-changing place, so keeping on top of developments should also be one of your primary concerns!
Utilise social media
Social media is one of the main ways to drum up interest in your business, and there are many ways to make sure that you’re using it properly.
Having social media accounts not only allows you to see how well your competitors are doing – by looking at their followers and likes in comparison to yours – but you can also direct content at a wide variety of audiences, which could generate a lot more interest in the services or goods that you’re providing.
It’s a good idea to make sure that you’re putting a professional image out there, and posting daily or weekly, so don’t make the mistake of having poorly maintained social media platforms if you want to create a strong online presence.
Invest in good web design
The design of your website can make or break your image as a business, and having poor web design can put your clients, and potential clients, off when it comes to your services. A good level of usability is key, and you shouldn’t have a cluttered, or poorly running site.
Make sure to compress any images that you have in order to make your site quicker, and choose a good hosting provider so that your site isn’t slow and unreliable.
You should also make sure that your content is of good quality, and that your business website isn’t littered with spelling and grammar mistakes. If you’re not sure how to go about this, then speaking to a web designer is key.
Put effort into ranking higher on Google
Another thing that can really push you forward as a business is ranking higher on Google, and it will really make a difference if your business website is on the first or second search page, rather than on the tenth or twentieth. The best way to make sure that you rank higher on Google is to use services such as SEO, and there are many companies out there that provide this.
If you’d prefer to do a bit of DIY SEO (and you think that you have the skills to carry it off) then you can find out some phrases which will help you to rank, and use things like backlinks and keywords to really push your business higher. A digital marketing company can help you with this, too.
Optimise your website for mobile
It sounds like a no-brainer, but this may be something that slipped your mind when you were creating your business website. So many people will be accessing your website via mobile in the modern age, that you need to make sure that it reads well on a variety of devices, such as tablets and mobile phones.
This is something that your web designer will probably go through with you, but there are many ways to go about this. You could even create an app for your business, so that people don’t even need to look at your site on their browsers, but keeping up quick loading times and making sure that your images are mobile-friendly is always a good place to start.
So…
If you want to create a strong online presence for your business, there are many ways that you can go about this. Utilising social media is one of the key things that you have to consider, but ranking on Google is something that will also put your business above your competitors.
Investing in good web design for your business website is also a good idea, and optimising your site for mobile users will ensure that your online presence is at its peak across a variety of different platforms. Ultimately, your online presence can make or break your business, so make sure that you get it right!
