If you’re starting an accountancy business or want to grow your existing one, establishing a good brand reputation is vital. It’ll be a key driving factor behind acquiring new clients and keeping existing ones. This is particularly important in a saturated market like accountancy, with over 5,100 competitors in the UK alone.
Brand reputation isn’t always the easiest feature to build. It relies on great work, clever marketing strategies and much more. However, with the right knowledge, we believe you can build yours up and become a well-respected business in the accountancy sector.
We’ve put together this handy guide to show why brand reputation is important and how you can achieve a great one. Continue reading to find out more.
How will a good brand reputation help my accountancy business?
Some of the benefits of developing your brand reputation include:
What are the best ways to boost my firm’s reputation?
Deliver exceptional customer service
Customer service is everything when it comes to business. You’ll want to provide a vast range of products to solve the problems your clients are facing. On top of this, doing the job well and efficiently is sure to please them.
Positive customer experiences lead to them recommending you to others and rating you well on review sites like Trustpilot.
Develop your staff
Your staff are the driving force behind your business. They’re responsible for upholding your high standards, impressing clients and solving accountancy issues. Ensuring they’re competent is a must for a good reputation.
We recommend offering frequent training sessions to upskill them and help them get accountancy qualifications. Having the right qualifications will build trust with clients, as well as empower them to work more efficiently.
Create an online presence
So much of everyday life takes place online, so having a presence there is vital. Social media is one area to target, with a huge potential audience to reach. Recent data shows that over 57 million Brits have an active social media account and you can show your excellent services to them.
Communicate what you do simply and stylishly, share your positive reviews and make it easy to contact you or reach your website for further information.
Review elements of your business
There are a lot of moving parts in an accountancy business, which could lead to some things going unchecked. You could review your accountant’s insurance, employment documents and privacy policies to make sure you’re happy with them.
Getting these features in order can make you more trustworthy, which could boost your reputation.
