Successful marketing strategies play a central role in any business model. However, brand awareness is now the most common #1 priority amongst marketing experts. It is considered even more important than aiming for conversions. After all, you cannot gain sales if nobody knows of your existence.
So, how can you ensure that your brand message is heard in today’s highly competitive arena? Focus on the five steps below and you won’t go far wrong.
1- Let Consumers Find You
The majority of consumers now actively look for the products and services they need via online searches. Better still, those that do are already in the buyer’s mindset, which can promote a quicker path to conversion. With the help of an SEO agency, you will soon dominate the search engine results pages. Not only will this lead to organic traffic from hot leads, but it also creates a professional brand image.
Search engines remain the best tool at your disposal. Especially when looking for meaningful clicks from prospective clients. If you have not mastered SEO, now is the time to do it.
2- Know Your Audience
While SEO is a process that applies to all businesses, many other marketing concepts must be tailored to suit your brand. Therefore, knowing your audience is vital as it helps you understand their tastes, pain points, and consumer habits. Marketing to parents, for example, could be vastly different from high-end B2B clients. Appreciating your place in the market will guide virtually all of your future decisions.
From selecting a tone of voice to marketing your products in the right place, you should find it easier to get seen by the right people. Visibility with other audiences doesn’t matter.
3- Promote Participation
Research suggests that it now takes an average of eight touchpoints to gain a sale. When combined with the fact that people now interact with hundreds of brands each week, it’s not just enough to be seen. You need to be remembered. As such, facilitating a two-way dialogue can make consumers feel like a part of the brand story. Once they care, your business will never be forgotten.
You can do this by asking for their opinions on social media, running surveys, or running comps where participation is needed. It will create a community around the brand,
4- Encourage Others To Spread The Word
Your targeted marketing campaigns can have an immensely positive impact. However, they still won’t reach everyone that could potentially become a customer. One of the best ways to overcome this is to let others spread the word. Influencer marketing firms can connect you to talents who resonate with people that fall into your target audience. They can subsequently introduce them to the brand with engaging content.
Aside from brand awareness, it can build a sense of FOMO while also growing trust. When supported by positive reviews from existing customers, your sales figures will soar.
5- Make Use Of Multimedia
The great thing about modern marketing is that versatility and accessibility are at an all-time high. Videos, for example, can capture the attention right away while 95% of the brand message is retained by the viewer. This, along with podcasts and other content, will let you build an authoritative voice. Furthermore, it lets you highlight your brand persona and give them value before even making a purchase.
In today’s climate, omnichannel marketing is vital for any company that wants to achieve the necessary touchpoints. Utilising multiple media types will help you do it in style.
