Trying to find your ideal audience shouldn’t be an arduous task, it’s got to be almost effortless, provided you’ve done all your research.
One of the best ways to maintain that contact with your public is via your website, but any business can make many significant mistakes in this key area. When it comes to the overall content, are you making some of these mistakes?
Limit the Links in Your Navigation
Generally, you should limit the number of menu items in your navigation to seven links at most. One of the best hallmarks of any website design is having a limited number of links.
If you have a high number of links across the top of your website, it’s very likely visitors will skip over important items. Making sure that you limit your navigation at the top level will give some advantage in SEO as well.
Remove Superfluous Features
Extra features that do not help your site are pointless. They are going to distract your visitors. If you are selling certain items, you should only provide the relevant information that your customer needs.
Ultimately, they have to make an informed decision. This means you’ve got to provide simple things such as newsletter sign-ups, social media links, and sharing widgets, but do not put them on your product pages.
Keep the Copy Short
Your website does not need to be very detailed. The point is to get your visitors to take action right away. Be short and to the point. Show your visitors how to get more information. And if you think there is more information that you deem valuable, perhaps put this in a blog post or a video.
Use Data to Tweak the Layouts
Whatever you need your business to do, you should make the layout as easy as possible to digest. You can use analytics at this stage to get a better idea of their behaviour, and numerous real-time analytics platforms can provide you with invaluable insights and show you what visitors are looking at on each page. Once you’ve had this information, you can optimise your layout to make sure the most important content is in place.
Don’t Repeat the Message
You may think that it’s a very simple thing to get right, but there may be different parts of your website that are rewording the same message over and over again. You might see one type of message on the About Us page, but when you go to the Services pages, there’s a very similar thing in slightly different wording. Remember, if your visitors need to understand the concept of your business or website, the website needs to be streamlined effectively.
You should treat your website as an important component to put forth your business in an appropriate manner. It’s important that we streamline our website because this is how we will get customers to understand what we are all about. We can make changes in the website design and navigation, but always remember that the message is the most important aspect of all.
