Nowadays, increasing numbers of small business owners are beginning to advertise online. This makes sense. Sure, people are still out in the real world and will see posters, leaflets and other forms of traditional print advertising.
But we’re also spending more time on our phones, tablets and laptops – whether that’s while we’re working, socialising, or entertaining ourselves. Most of us have our eyes directed at screens for multiple hours of the day, so advertising your goods on these screens is a good way to convert your ads into sales.
Now, Google is perhaps one of the biggest presences online and the majority of us use it every single day. So, Google Ads are a great way to start out. But with so many people using Google, how can you help your ads get in front of your target audience? Well, this is where smart bidding comes into play.
Smart bidding is essentially a set of automated bid strategies used by Google to help your ads appear on the screens of people who are likely to be interested in your products or services. Google will use their previous search history and other contextual data to optimise your bids and maximise your conversions!
This, of course, all sounds pretty complex. But it’s pretty simple to get your head around once you get to grips with the basics. The infographic below will show you some of the benefits of smart bidding and will help to clear up some myths or concerns that you may have about the whole process.
Infographic Design By Mabo
