Evergreen: How To Ensure Your Content Is Always Relevant

Companies that post shareable content are often much more successful than those that only do it because they want to promote something or even remember they have a blog. But, shareable content (and therefore potentially viral content) is not as simple as many expect. It takes a combination of quality and luck to create shareable content, and even this can become a flash in the pan. A better approach is evergreen content that is always relevant, so how can you ensure your content meets this definition?

Do Your Research 

Research can give your content enough context and ensure an informed opinion to help it remain relevant no matter how much time has passed. However, not all managers or business owners are gifted with the written word, which can significantly impact your content’s quality. As a solution, a professional copywriting agency can offer high-quality research for your blog posts. You can even make the content better by including a detailed brief to ensure the writer ticks all the boxes. 

Update Existing Posts 

Sometimes, you don’t need to write brand-new articles or blog posts. If you have existing content that you feel is outdated, whether because of changing trends or new information, you can update it. Of course, this can be a drawn-out process as you need to search through all your blog posts. A content calendar can mitigate this issue and help you locate old blog posts quickly. 

Diversify Your Approach 

You shouldn’t only rely on the written word to engage your audience or attract new customers. Content can be whatever you want, and diversifying your marketing strategies can have a significant impact on the success of your business. Besides blog posts, don’t forget to create videos, infographics, and social media content that reaches a wider audience. This is especially vital if you’re trying to expand your customer base and reach a wider audience as not everyone uses the same social media. If you want to target new markets, you need to expand. 

Don’t Just Follow the Conversation 

Although many marketing experts advise you to keep up with the conversation, you need to be careful how quickly trends and interests shift in the modern world. You don’t want to jump onto a trend too late as this makes your company look like it’s chasing rather than leading. Furthermore, there’s always room for content relevant at all times. So, while you can get involved with the conversation, don’t rely on this as your only marketing solution. 

Listen to Reader Feedback 

Likes and shares are too huge customer metrics you can look at when determining how to make your content more relevant. The market does not lie, so use this information to know what they are looking for and develop content which meets customer needs and interests. If you can create content they love every time, it will always be relevant. 

Evergreen 

Creating evergreen content means you always have something for any occasion. While you still need to keep up with the current industry trends, you should also make sure your marketing team develops content they can use any time of the year, and these tips can help that become a reality.