A website is something that all business owners need to have; it is something that is expected and a great way to earn some extra income. Or you might choose to work solely online, in which case your website is even more important. In both cases, if no one is visiting, you won’t be making that much money. So here are some tips to encourage people to visit your site and, hopefully, spend their money with you.
Quality Content
Lots of blog posts and reams of information is something that might actually put potential customers off using your website rather than keeping them there, or bringing them there in the first place. With your web content, the phrase ‘quality over quantity’ is hugely important.
Instead of writing lots of blog posts, it is far better to write fewer, better ones. This way, people will want to visit your website and read the next blog post, or they will be keen to follow the links in your fascinating social media posts. Make sure the information you are writing is informative and something that can be acted upon. It shouldn’t be too much about sales, but should address the issues that your product or service can solve.
Consistency
Consistency on a website isn’t just about posting regularly (although not too much, as mentioned above). It’s about ensuring that you stick to the style of the website no matter what you do. Every site will have a style associated with it, and if you’re not sure of yours, read back through some recent posts; you should be able to find a common theme, quite possibly in the writing style.
You can also create consistency in how your website looks. Hiring an excellent web design agency to build the site for you and ensure that it is always up to date will encourage more people to visit your site, knowing that it makes sense and that it works as a whole.
SEO
No matter how fascinating your content or how well it is written, if no one is able to find your site, it won’t do you much good. This is where using professionals to ensure SEO is used correctly on your site will help you. SEO stands for ‘search engine optimisation’, and it is what will boost your website in Google’s rankings, for example.
Think about when you search for something online; do you delve through many different pages to find what you are looking for, or do you tend to stick to the first one or two pages of search results? It is much more likely to be the latter, and this is the same for most people.
If your website is to be found, it needs to be as high up in the search engine rankings as possible, and SEO is the way to do this. Because it is a highly specialised discipline, it is best to hire a third party to do your SEO work for you; this way, you can work on other aspects of the business and be sure that everything else is happening for you.
