Video is the most popular form of content among online users today, and video marketing is a powerful tool for every business looking to convey a brand message to their target audience.
While it remained out of reach for small businesses and marketers, with the proliferation of several online video editors such as InVideo, it is now within the grasp of most, with extensive templates, themes, and features, enabling anyone to create engaging videos effortlessly.
Let’s try to understand a few of the benefits of using an online video editing tool.
1. Easy Collaboration
An online video editing platform with a cloud-first approach facilitates real-time collaboration as all the work is saved on the cloud server. This means you can share the project with your colleagues and clients to let them comment in real-time.
Multiple users can log in to the same project, upload files from their computer, view the latest version, and make changes simultaneously from anywhere in the world. This is only one of the many benefits that come with cloud computing.
There is no need to wait for the team to come together physically to work on a project. This also eliminates the need to email project files back and forth and deal with compatibility issues from using different operating systems and devices.
2. Simple Hardware Requirements
Desktop-based video editing software requires high-end, powerful computers with good processing speeds and memory to run smoothly.
Online video editors, on the other hand, have no such requirements because the processing occurs on the platform’s servers and not on your device. All you need is a good internet connection to upload your project and start editing.
Moreover, you can access the platform from any device that connects to the internet, so you can edit from desktop, laptop, and even your smartphone.
3. Automatic Updates
In this era of constantly-evolving technology, it is important to keep your software always updated with the latest additions to stay on top of the trends.
An online editing platform requires no manual configuration or updates; you can always access the latest version whenever you log in.
New templates are continuously added to the collection and available for use. If the platform optimizes features for new social media networks, they are ready for you instantly.
4. Convenient
Another advantage of an online video editor is the convenience of making edits from anywhere at any time. You can easily make changes to your edit in the middle of a meeting to see the effects of suggestions or adjust some features during a brainstorming session.
Multiple people can work remotely on the same project from any location and device. You also get access to a history function to check out previous versions of your edit.
Online platforms also integrate seamlessly with external stock libraries to let you add missing elements to your video. Most editors also offer you the convenience of publishing your videos directly on various platforms and exporting the final product in multiple formats.
5. Easy File-Sharing
The best part about web-based video editors is their powerful file management capabilities. Unlike desktop software, there is no need to download a file to share it with customers, clients, and teams.
Most editing tools support cloud storage for easy sorting, organizing, managing, and retrieving of your project files. Online editors also integrate with popular social media and video platforms to let you quickly share your content on desired channels.
6. Affordable
Large-scale enterprises often allocate budgets for video marketing, employ experienced video editors, and invest in expensive software and equipment. Web-based video editing platforms let small businesses enjoy all the benefits of a professional editor for an affordable price.
Many free tools are readily available on the internet, or you can choose to subscribe for a small fee to get all the features you need to compete with big players.
Since you need only a device that runs a browser where you can access the website and start editing videos, there is no need to invest in special equipment.
7. Improved Productivity and Time-Saving
Whether you are publishing your video on YouTube or social media, it always has mixed odds. The video can, at times, fail to produce the desired results. Considering the amount of effort and time it takes to create visual content, the concept of video marketing can seem daunting.
But online video editors streamline the entire process and save a considerable amount of time and work. You can post clips on a daily basis to see what works for your audience.
Marketers lose a great deal of time and productivity in context switching, which is the process of navigating across various apps and tools and can be reduced with unified cloud-based solutions.
8. Zero Compatibility Issues
An online video editor runs on a web browser which means it can function on multiple devices, regardless of the operating system.
Most of these tools are designed to work in the same way on Windows, Linux, and Mac operating systems. Such cross-platform compatibility ensures you don’t have to deal with any problems associated with rendering speeds affected by OS-based desktop applications.
A cloud-based video editing program does all the processing and rendering on the cloud so you can experience amazing features and speed regardless of the operating system and internet browser you use.
Final Thoughts
Promoting a brand with video content is arguably the best way to engage the target audience and grow rapidly in this digital era. Most businesses today want to leverage the video marketing trend but often lack the resources. This is where online video editors come in handy.
These powerful platforms are time-saving, cost-effective, efficient, and designed to serve small to large businesses as well as beginners looking to produce professional-quality, appealing videos that capture attention and boost conversions when used as a part of content marketing strategy.
