With so much competition on the internet, anything you can do to tip things in your favour and make your website the one that gets noticed is going to be good news for your business.
Your company’s website is like your calling card on the internet, so if you can get that right, then it will help your business to get noticed, and more importantly, it will help you to convert more of those visitors into paying customers.
Okay, but how exactly do you make your business more effective in terms of attracting attention and converting customers? Here are a few ideas you might want to try out:
Ensure that it is responsive
The first thing you are going to want to do if you have not already is to ensure that your business website has a responsive design. This means that it will look equally as good on a smartphone or tablet as it does on a desktop computer.
This is important because it means that everyone who visits your site will be able to see and interact with it clearly and easily if you don’t know if your website is responsive or how to change it if it is not, a decent web designer will be able to help you do so.
Invest in SEO
SEO, or search engine optimization to give it its full name, is the process of making your website more attractive to search engines like Google. There are various ways you can do this from choosing the right keywords to using the correct meta tags, and you need to use as many of them as you possibly can if you want to rank as highly as possible.
Why do you need to rank highly? Because most people who perform a search will only ever click the top few results, so if you can get onto the top of page one, or as close to it as possible, you will obviously get a whole lot more traffic. It may be, if you have no idea about SEO best practices, a good idea to hire an SEO company to handle this for you, What you should not do, though, is ignore the importance of SEO completely.
Add reviews
Something really simple, that can help you convert more customers than ever before, is to add reviews from your customers to your business website. Why is this a good idea? Because reviews and testimonials offer social proof to your readers.
What is social proof? It is a social and psychological phenomenon whereby people will copy the actions of those around them because they believe those actions to be right or safe. In terms of your business website, this means that, if readers can see positive reviews of your company or the products and services you sell, they will feel much safer making a purchase themself.
The more decent reviews you have, the more confident people will feel that you are a good company who they can trust with their money, So, it is important to note that you must not abuse that trust by writing fake reviews – these are easy to sniff out and they will have the opposite outcome to the one you desire, making people far less likely to make a purchase.
Make it easy
This should almost go without saying, but you’d be surprised at just how many businesses have overcomplicated websites packed with widgets and pop-ups and complicated payment processes that put people off reading content or making purchases.
If you want your website to be as effective as possible, simplify it as much as possible and remove any pain points that could prevent customers from signing up or making a purchase. The more minimal your website is and the faster your customers can make a purchase, the better it will be.
Include a call to action
On every single page of your website, you should have a simple call to action that highlights the benefits of buying your products and services and nudges the reader to do so, This should be as simple and unintrusive as possible, while also being as persuasive as possible. If you need help with this, a good copywriter should be your first port of call.
Making your business easier as effective as possible will help you to increase your traffic, impress more of your visitors and ultimately convert more customers, which is why you should start taking a closer look at your business website and make any necessary changes today.
