Whether your company releases new products on a regular basis, or you are simply looking for ways to give your existing products a boost, and you think that making your products more appealing would be a good way to do that, there are several things you can do to showcase your product and start picking up more sales than you are at present. So, let’s take a look at some of them now:
Tell the customers a story
One of the most effective ways to convince customers that your products and services are worth investing in is to tell them a compelling story. You might not think that explains why you chose the high-quality plastic enclosures you did or why you chose to enter a specific niche is very interesting, but it is always possible to find a way to make it more compelling by focusing on the thoughts, feelings and goals behind those decisions, such as choosing higher-quality casings to make the product last longer and be more eco-friendly or choosing your niche because your father worked it the same industry and you want to make him proud. Don’t lie, but try to weave the most compelling narrative possible by making the story of your business as human as possible.
Do something different
Unless you’ve come up with a truly revolutionary product that no one else in your niche or any other niche is selling, then chances are you are going to have a lot of competition from businesses that are selling similar products. How,m then can you stand out from the crowd and make your stuff more appealing?
Don’t try to emulate them, but go in a completely different direction! If you don’t follow the crowd, you will immediately stand out from the crowd and that will make you a much more exciting prospect Of course, anything you do still needs to be aligned with the values of your target audience, but if you can pull it off and do something completely unexpected with your products, or even your marketing strategy, then you will be able to corner the market and beat out the competition because boring is never appealing.
Offer amazing customer service
Even if your products are just like all o the other products in your niche, you can stand out and make the items you are offering more appealing by going above and beyond in terms of customer service.
There are many ways you can do this from ensuring that your exiting customers are well looked after and that any promotions apply to them as much as they do the new customers you are looking to attract to going above and beyond by delivering orders more quickly than stated or taking the time to talk consumers through the process of using your products. As long as you also get the basics of being kind and courteous and ensuring that your customers are also treated fairly too, right, then you should be off to a flying start.
Make them better
Of course, a key way to make your products more appealing is to actually make them better. Whether that means using higher quality materials to manufacture them or carrying out market research to find the things people don’t like about them so you can hopefully come up with an improved design that will iron out the wrinkles, anything you can do that actually improves the products you are selling is always going to make them more appealing.
Limited editions
If you have the kinds of products where it would be appropriate, artificial product scarcity, in other words, releasing a limited number of products and publicising that fact, is a great way to make your product more appealing because fewer people will be able to own it which automatically gives it more value and encourages people to clamour to buy it.
Obviously, if you sell paperclips or remote controls or something utilitarian like that you might not be able to get away with this, but if you dell highly desirable items like fashionable clothing, shoes or art prints, it can be extremely effective, and if you need a boost fro your business it is definitely worth a try.
As you can see, there are lots of very simple things you can do to make your products more appealing, and although you do not have to implement them all into your business plan, the more you do try, the more appealing your products will be and the more units you will ultimately be able to sell.
