Many people would argue that email marketing is dead, but the importance of this marketing strategy should not be underestimated.
Email marketing is not only cost-effective, but it can also give you the power to reach out to thousands of potential customers just through their inbox.
If your business isn’t implementing email marketing into your strategy, then now is the time to start. Here are six reasons why email marketing is important for your business.
Helps You Reach Out to a Wider Audience
It is no secret that sending an email can be fast and efficient. Businesses who utilise this can reach a wider audience and build more potential leads. This can be particularly useful for smaller businesses who have a tight budget and are looking to gain more exposure. Emails are cost-effective as it doesn’t take a whole team to create one email.
One of the great things about email marketing is you can reach people on any device. This is hugely important as we are a generation of mobile users and now it is more likely that consumers use their mobile phones more than their laptop or PC’s. Check out these statistics which highlight just how mobile web traffic is.
This is great for business as it means that no matter where a consumer is, they are likely to be able to see and read your email.
Boosts Sales
For any business to survive in competitive markets they need to make money. Email marketing can allow you to generate sales particularly during quieter periods of the year. If you want to target customers with abandoned shopping carts, or customers who haven’t made a purchase in a few months then you can do that at the click of a button and gain an immediate response.
The beauty of email marketing is it allows you to be selective and tailor your content towards different audiences.
You may find that a portion of your audience like coupons, whereas others like blog content. With the fast pace of email marketing, you can create an email within a matter of minutes, and it can reach a group of customers within seconds.
Sales Can Be Generated from Newsletters
Newsletters are a great way for you to reach out to your customers and showcase your product/services. Newsletters allow you to create interesting content for your customer that goes beyond product sales to help keep them engaged with your brand.
Creating newsletters has never been easier as there are an abundance of email marketing tools out there at the click of a button.
Websites like Mailchimp allow you to create newsletters with an abundance of free email templates so you can get creative and really make your newsletter stand out. If you are asking yourself what is Mailchimp?
Then agencies like MO Agency can offer you all the advice you need to help you get to grips with this email marketing software to help take your marketing strategy to the next level.
Helps Build Your Credibility
Credibility is hugely important for any business as you want consumers to trust in your brand. Emails are an important asset in helping to build credibility as you can share helpful and informational content with them at the click of a button.
Try to think of what problems your customers may experience on a daily basis and how your business can help to resolve them.
Tailoring your email content towards solving these problems can build credibility between the brand and consumer. It also encourages your audience to spread the word of your business which can be great for word-of-mouth marketing.
You Can Attract New Customers
Although newsletters will only go out to email subscribers, you can easily promote it across your social media platforms in the hope of attracting new custom. You should use a Call to Action (CTA) on your website and social media posts asking people to subscribe to your newsletter.
Through the use of landing pages, you can offer them something in return for their subscription like a free download or a discount code. Think about what would make your audience sign up to a newsletter and cater your content to suit their needs.
Builds Stronger Customer Relationships
One final reason why your business should use email marketing is it allows you to keep in contact with your customers on a regular basis. You can keep your customers informed on important product releases and notify them when a sale is coming up.
Even little reminders that you are missing a customer, so you send them a coupon, can go a long way. It lets your customers know that you are thinking about them, and it can be a great way to boost engagement with your customers and generate a potential sale.
