Mastering Digital Marketing Project Management

Marketing experts are usually creative people. Those creative skills can be used to focus on your project management skills, plan efficiently, create faster than ever, prove your return on investment, and generally win at marketing. 

Define Your Marketing Goals To Focus Projects On Growth

As a marketer, you probably have a lot of ideas for things you could do. Use a vetting process to understand what projects you need to tackle, based on the impact on your business.

For example, are you trying to increase traffic, increase email subscribers, and increase customers? A digital agency can help you to connect to your goals. If it doesn’t connect to one of your goals, then don’t do it. 

• Define your marketing goals. The more goals you have, the more difficult it will be to focus on the ones that will have the best impact on your business. Three or fewer goals for every project to focus on is the best. You can use these goals to measure your success. 
• Write SMART goals. SMART goals are specific, measurable, accurate, realistic, and time-sensitive. For example, a goal like, “we will increase (measurement) to (number), by (date), to (reason for the goal). 
• Keep the list in a tool your whole team can access. Add to the list as you go, and use it as a base for the projects your team will take on. 

Prioritize Your Marketing Projects

Prioritize your projects based on the kind of content that you know sells, and to your overarching marketing goals. 

To get started, rate your content on a scale of one to three. A score of three means that the project will influence your goals significantly, whereas a score of one means the project should be rethought. 

• Make a comprehensive list of the marketing projects that you’re considering. 
• Define SMART goals for each of these projects. Know how you will measure the success of each project. 
• Rank your projects from great for growth to ok for growth. 

Define Your Project Requirements

A lot of startups, especially in the world of software, use agile project management to help you move quickly and more nimbly. Agile management means you can use stories to define the outcome of your projects. 

This means that the requirements for each project aren’t based on a type of content, but on the end result that your audience wants. 

To help with this, you could use:

• Marketing tools to help your team hit every publish date, like a marketing calendar.
• Blog posts focused on marketing project management.
• A marketing project management template.
• E-books compiled from your own blog posts. 
• Twitter chats on project management. 

Before you focus on a marketing project as a single piece of content, put yourself in the shoes of your audience. Form a story, like, “As a (audience role), I want to (action your content will encourage), to (angle of your content that focuses on the benefits of consuming your content). From there, choose the best content types for your audience.