The Explosion Of Online Chat In Communicating With Consumers

When was the last time you had to pick up a phone to call a business? It probably felt like an inconvenience. Today, we are used to seeing that little live chat icon flashing in the corner of our screen, and just like that, we’re able to talk to someone who can answer our queries and provide us with information.  

Chat for websites has become expected as a way to communicate with a business. It is the latest in the evolution of interacting with customers. We’ve gone phone calls, to emails, to online forms, to social media to live chat. 

In fact, over 1.2 billion people in the world use Facebook Messenger (Source: Click4Assistance). 

By having an online software on your website you can: 

• Respond to potential sales leads much quicker, resulting in more conversions.
• Improve customer service levels by solving people’s problems quickly, in real-time. 
• Answer questions on autopilot with the introduction of a bot to answer simple questions automatically and hand over to a real person seamlessly for more complicated inquiries. 

Research from one of the best live chat providers, Click4Assistance, shows that 41% of users expect there to be a live chat option on a website. That’s a lot of people to disappoint by not having one on your site. 

If you’re interested in seeing the stats that Click4Assistance has put together, then you really need to look at this great infographic they’ve produced. It will give you an instant insight into why you really need to sort our your online chat facilities, before all of your competitors do. 

Infographic Design By Click4Assistance Live Chat Software