No matter what form your promotion is in, it is the single most important concept in a plan. The right mix can help you attract new customers, keep current ones loyal, increase brand awareness, or meet other goals.
Essentially, these are all the ways marketing affects your business in any situation. Following is a list of out-of-the-box and fun ideas that may help jumpstart your campaign and get traffic flowing toward your business.
1. Social Media Platforms Can Boost Your Creativity;
Dig deep and you will see that you have some unique opportunities in the social media space. Instead of just posting common posts and advertising your product, learn a new thing and put that into action.
Pick one day and go livestream throughout the day taking over the TIMELINE feature on your accounts. This will not only help in connecting with your audience right there and then but will also help you in showcasing your product and its benefits at the same time.
2. Utilize Video Marketing;
When it comes to capturing your audience’s attention, video marketing can be far more efficient compared to traditional text or picture-based campaigns. To grow your business, create videos that reach, inspire, and inform your audience. Video marketing can consist of product tutorials, testimonials, or cultural narratives of an office setting.
If you decide to use animation and storytelling in executing it, your audience will appreciate the creative output of a well-produced video that also captures your professional services.
3. Collaborate with High-End Influencers;
Influencer marketing gives you a shot at speaking through the voices of the people who influence those you most wish to reach. If you’re able to partner with individuals who see eye to eye with the message you’re spreading and possess a core following that caters to your target market for instance digital marketing for solar companies or even architectural companies that are in combination with you., influencers can create amazing content for you that people would be most inclined to share.
Run different campaigns that are outside the box like doing challenge videos, making a series of themed content, or even hosting events that you’ll work with influencers on to make the marketing you do stand out.
4. Non-Traditional Advertising | Think Outside The Box;
Anything else other than common types of advertising on new forms of media can help you achieve your objective such as guerrilla marketing which involves surprising and unconventional advertising approaches thereby creating a buzz and word of mouth.
Also don’t forget to think out-of-the-box for utilizing public places such as doing chalk art on floors/streets, flash mobs in busy places, or pop-up events to grab attention and show yourselves with your concept.
5. Make Your Audience Interact;
Quizzes and polls can churn out a lot of insights and keep your customers entertained, while surveys can help in understanding your buyers better. Along with these interactive infographics, calculators can be another form of delivering information that is fun to interact with.
You can even create gamified experiences and virtual scavenger hunts for your consumers to put themselves in each other’s shoes while traversing the SAAS space.
In conclusion, fun and fresh marketing techniques can serve as excellent reinforcement for your business growth. Promote through various Digital Marketing Tactics including Social Media and Video Marketing, Influencer Collaboration, and many more unconventional routes for more engaging and detailed output. Interactive content goes a long way to keep your audience engaged and increase your brand’s recall in a highly competitive market.
