As a business owner, a large proportion of your time will be dedicated to finding new ways to grow your business. After all, this will help you to ensure your doors remain open for years to come!
Fortunately, there are many ways in which you can facilitate business growth organically (without really trying), saving you a lot of time, energy and resources – and here are just a few examples!
Increase foot traffic.
When running a brick-and-mortar store, it’s vital that you receive as much foot traffic as possible. Working to ensure a heavy stream of foot traffic when your business is in its infancy often means that you can rely on these tactics for years to come. For example, it could be that you need to master the art of curating an effective window display that entices customers and encourages them to step through the door.
Work with a branding agency.
When it comes to promoting your business (both online and offline), it’s crucial that you get your branding just right. For example, a recent study found that “consistent brand presentation across all platforms can increase revenue by up to 23%.” This is because it makes it easier for customers to familarize themselves with your brand so that they have a better understanding of who you are and what you can offer them.
However, effective branding is about far more than designing a logo – it requires a lot of time and effort to get it right. For this reason, you may want to do work with a branding agency that can carry out these tasks on your behalf. Not only does this make branding far easier, but they also have the skills required to get the job done right!
Keep your customers happy.
Did you know that “word of mouth is the primary factor behind 20-50% of all purchasing decisions?” As such, one of the easiest ways in which you can grow your business without really trying is by simply working to keep your customers happy – and they’ll then begin to market your brand themselves by recommending your products/services to others.
Keeping your customers happy does not have to be a difficult task, either. You simply need to ensure that you provide them with exceptional customer service across the board – whether you’re interacting with them in-store, or answering questions online.
Let your products speak for themselves.
Developing high-quality products and services can also provide you with the opportunity to grow your business without really trying. This is because it means that your products/services are able to speak for themselves – and their quality will not only encourage repeat custom but will draw in new customers, too.
For example, when potential customers read rave reviews online, they’re more inclined to buy something from your business. In fact, a recent study found that “online products with at least five reviews experienced four times the purchase likelihood as product pages without”
You should also be sure to take on any negative feedback without becoming defensive. Instead, view it as an opportunity for further growth and development, as it gives you something tangible to work with moving forward.
Hire an expert marketer.
While you may have a deep understanding of your business and the products you have on offer, this does not guarantee that you know anything about how to market your business. However, this can easily be remedied by hiring a marketing manager or assistant.
After all, they will have a deep understanding of the digital landscape and will know the exact steps you should take to market your business effectively. Not only that, but they will also carry out a lot of the hard work on your behalf!
Run a blog.
Running a blog and embedding it into your company’s website is another great way to passively grow your business. This is because a single well-written blog post will bring a great deal of organic traffic to your website.
This will help you to build a name for yourself in your industry, as you can showcase your insider knowledge and skills. Furthermore, you can ensure that each blog features backlinks to other web pages, such as the sales page, which can help to increase overall sales!
Final thoughts.
While the above steps will provide you with ample opportunity to grow your business passively, this does not mean that you should abandon other growth tactics altogether. Instead, you should rely on a wide range of growth strategies when trying to scale your business, as this will give you the best chances of long-term success.
