It’s so important to try and do what you can to be creative when it comes to marketing your business and just reeling in customers in general. You might have the best product or service out there, but if you’re not marketing the right way, well, you’re not really achieving what you’re supposed to achieve. Well, with that, oftentimes, it’s not just your content or your message, but it’s other aspects, too.
Actually, if you have a landing page (and more businesses with a website will need one), you’re going to have to have a landing page. So, you have to hit the mark with your landing page, or it’s going to fail (like other potential marketing efforts). So, with that all said, what can you do?
Well, usually, if you catch on with the common issues, it’s going to be a lot easier to fix them. But what are some of the common landing page problems? Well, here’s exactly what you need to know!
It’s All About First Impressions
So, here’s a nice comparison: you can think of your landing page as your business’s front door. If it’s dull, cluttered, or confusing, people will just walk right past. Your page needs to scream, “Welcome! Come on in!” within the first few seconds. If visitors land on your page and are greeted with a mess of text, random images, and no clear direction, they’re not going to stick around. No one likes to be overstimulated (but being understimulated can be bad, too.
Ideally, you should look at some landing page examples; this is the best way to navigate what you want, what is needed, and what works for customers (the industry itself doesn’t usually matter when you’re gathering ideas for landing page inspiration). Needless to say, it can be hard to make it perfect, and it’s something that does take some time to achieve as well.
The Confusion Conundrum
So, your visitor lands on your page. What do they do next? If they can’t answer that within seconds, you’ve lost them. Yep, you read that right; you’ve already lost them! So, that’s why a clear call to action is non-negotiable. Whether it’s “Buy Now,” “Sign Up,” or “Learn More,” your CTA should be obvious and compelling.
The last thing you want to do is bury it under paragraphs of text or hide it in some obscure corner. Seriously, you need to make it big, bold, and impossible to miss. Clarity is your best friend here.
Mobile Mayhem
Needless to say, we’re in the era of smartphones. So, if your landing page isn’t mobile-friendly, you’re alienating a huge chunk of your audience. A page that looks fantastic on a desktop but is a nightmare to navigate on a phone is a recipe for disaster. Plus, it’s not ideal for SEO either because this can lead to a high bounce rate.
You Don’t Want This to Be Slow
Patience might be a virtue, but it’s not one that internet users have. If your landing page takes forever to load, visitors will be gone faster than you can say “conversion rate.” Speed is crucial. Compress those images, tidy up your code, and use a good hosting service. Every second counts and even a minor delay can cost you a lot of time.
Where’s the Trust?
Let’s face it: the internet can be a sketchy place. If your landing page doesn’t inspire trust, people aren’t going to engage with it. Plus, even scammers can have gorgeous landing pages, so it’s hard to know what’s real and what’s not real. So, you need to do what you can to show your business is trustworthy.
This means no dodgy pop-ups, no weird ads, and definitely no outdated information. Use testimonials, trust badges, and clear contact information to show that you’re the real deal. Overall, a professional-looking page goes a long way in building confidence.
Too Much Information, Too Little Time
We’ve all heard of TMI. If your landing page is an endless scroll of text, you’re overloading your visitors. People skim-read on the internet, so break up your content into digestible chunks. Use headers, images, and white space to make your page easy on the eyes. And please, get to the point. Your visitor wants to know what’s in it for them, so don’t bury the lead.
There Needs to be Social Proof
So, this goes back to the trust. People trust people. If your landing page is devoid of any customer reviews, case studies, or social proof, you’re missing out big time. Showcasing how others have benefited from your product or service can be a powerful motivator. Sprinkle in some glowing testimonials, share success stories, and let your happy customers do the talking. But by all means, it needs to be real testimonials, not pictures from Unsplash (people know) with fake testimonies.
